Conscious Capitalism in Action Gives Students Entrepreneurial Experience

Posted by Community Relations Department at 5/23/2012 12:00:00 PM

Eleven students had 90 seconds to pitch their own business plans to a panel of 10 judges actingas potential angel investors or venture capitalists, and another two minutes to field questions.  These were the finalists in the Camelback High School Business Plan Competition, held May 10 in the school library.  The two juniors and nine seniors were competing for up to $5,000 in scholarships and each was already guaranteed tuition to a four-day entrepreneurial camp.   Among the businesses pitched were an origami brag book called “Memories”; eco-trendy accessories; a hip hop barbershop/recording studio; a shoe store that takes trade-in shoes and re-furbishes them for charity;   “Poi-fit” fire dancing exercise company; a customized piñata business and a company that makes attractive hospital gowns.  Requested start-up costs ranged from $4,000 to $400,000.

 The finalists qualified with written plans, and were now asked to sell the idea in person.  The event, called Conscious Capitalism in Action, required that each business idea aim to enhance the quality of life for people, while simultaneously advancing corporate performance.  The judges were successful Phoenix businessmen and women asking questions such as: Who is your competition? How do you plan to market your business? How will you make money?  What makes your product or company different?

 The scholarship winners were: $5,000 to Edward Garcia- Housing Development Plan, called Five Stone, whose mission is to provide relocated oil workers with appropriate housing in North Dakota; $5,000 to Katia Chavez- Hospital Custom Gowns; $3,000 to Ana Sotelo- Recycled purses and accessories out of candy wrappers; $2,000 to Nancy Ayala- memory books; $1,000 to Jose Urrea-Barber shop with recording studio and $1,000 to Daniela Corral- DJ Piñatas.

Daniel Cruz’ presentation about the shoe company, Sole for the Soul, did not win, but two of the judges approached him on investing in his idea, according to marketing teacher Julia Bourdo.  He has a meeting with them after he graduates in two weeks. 

Scott McIntosh created this event and provided the scholarships and camp opportunities.

McIntosh is a retired miner and civil engineer who sold his company and became involved in an organization called Social Venture Partners, which has partnered with Camelback.  He has energized the marketing students with several projects and entrepreneurial experiences, including starting up a Junior Achievement chapter. He is passionate about “Conscious Capitalism,” developing businesses that are sustainable because they have a higher purpose of improving lives while performing financially.